The very same day that we discussed advertisements in class, I saw a commerical for the United Way Foundation that I thought was very effective.
The commercial featured a woman making a contribution to the foundation and shortly after, she was treated like a “champion”. The commercial made it seem as though those who donate were equivalent to winners, and they did this by having prominent mascots from North Carolina schools (like Duke and NC State) throw water onto the donor, just like a team would do for a coach who led the team to victory.
I thought the commercial was particularly effective because it targeted North Carolina specifically, and it had a positive and humorous feel to it. Overall, the commercial made giving to the United Way seem easy and rewarding,
