Comments for Media Writes

Comment on Barack Obama’s PR Campaign by UPDATE: Perspective from Cannes PR Lion Judges « digital CONSORTIUM

UPDATE: Perspective from Cannes PR Lion Judges « digital CONSORTIUM — Thu, 25 Jun 2009 15:56:34 +0000

[...] “Best Job” is a beautiful and big idea. It generated a massive amount of global media attention and publicity. But in its heart of hearts, was it a PR-led campaign? Maybe as much as Microsoft’s “I’m a PC” or Barack Obama’s presidential campaign? [...]

Comment on Pope Seeks Greater Role for Catholics on Policy Issues in Europe by irishk9

irishk9 — Fri, 13 Mar 2009 20:25:30 +0000

This would represent a step backwards for mankind. Seperation of church & state is there for a very good reason, like a referee in a football match. Religious organisations are seldom genuine and truthful on a factual basis, therefore in our interests as people first we must be protected from this interferance in our genuine law making process.European law makers are by no means genuine as individuals but the system allows for this. As individuals of free thought & free will each and every member of a religious organisation is represented the same as those not affiliated one. To allow religious interferance in something as important as this is clearly an unfair system that gives more weight to a particular view not always shared by every catholic for example when it comes to the word of the pope.

Comment on What’s to Come for Media Writers? by eclingan

eclingan — Sun, 07 Dec 2008 20:58:11 +0000

In ADWEEK30’s case, I worry that if viewers will choose the programming and advertisements that make it on TV, many companies will not be able to advertise products. Who wants to watch a commercial for life insurance, when they can watch Apple advertise its latest gadget? Very few people. By letting the audience call the shots, many companies and businesses might suffer because people will no longer see advertisements for their products. This is a problem. Maybe people do not know what is best for them.

Also, it is probably more difficult for newspapers to sell advertisements because companies go to popular websites like Craigslist.com to advertise. Whether companies are buying cheaper advertising space or simply posting advertisements to the site’s message boards, I am not sure. Either way, this method seems cheaper, faster and more effective.

Comment on What’s to Come for Media Writers? by chelseacastner

chelseacastner — Fri, 05 Dec 2008 15:10:06 +0000

The PR-Squared blog site was interesting to me because that is my desired field of interest. When I enter the PR world I will be facing the new changes the PR world will have to make. This site allows a preview of what PR is going to be like in the future. If I plan to be successful in this field of work I should start doing my research now so I can be prepared. Social networking sites are the wave of the present and future so it seems only fitting that the PR world has finally decided to create a site of their own.

This is a site that I will most certainly be checking out constantly so I can stay up to date on the most recent PR stories.

Comment on Message in a Bottle by danrutherford

danrutherford — Fri, 05 Dec 2008 14:02:20 +0000

I love stories like this. I think everyone has a dream of putting a message in a bottle with hopes of someone someday recovering it. Here is another amazing message in a bottle story I ran across:

http://www.foxnews.com/story/0,2933,340791,00.html

Comment on What’s to Come for Media Writers? by amflanagan

amflanagan — Wed, 03 Dec 2008 18:51:55 +0000

Unfortunately people are paying the price of new technology as seen through Gannets layoffs but I think it is important to realize and accept the inevitable direction of the news for the future. Students especially need to be aware that in order to succeed in this business today they must be good writers as well as technologically savvy. In Steven Smiths blog, “Who Should Lead Newspapers’ Online Transformation?” it discusses the need for innovative, creative and imaginative individuals in the online newspaper field and all forms of communication. As students looking to pursue this career, I think it is necessary to think outside the box as writers and consumers. We should try to embrace these new forms of technology by integrating them into the traditional forms of communication.

Comment on What’s to Come for Media Writers? by ucotton

ucotton — Wed, 03 Dec 2008 17:07:00 +0000

Even though reading the newspaper is a tradition in some aspects, it is really going out the window because the internet is taking over. The internet is selling all the ads making it harder for newspapers to stay up with the internet. I feel really sad for all the employees that have gotten laid of because of this small crisis. It almost makes me want to reconsider my major. Maybe their is something out there that can be done to save the papers, but it is going to be hard because of the new technology.

Comment on What’s to Come for Media Writers? by andunk

andunk — Wed, 03 Dec 2008 17:04:35 +0000

Brian Morrissey’s piece covering the idea of “on-demand” advertising really caught my eye. This is a direction that I wouldn’t have thought advertising would take. The idea makes a lot of sense. People are pestered daily by advertisements that have no bearing on them. With on-demand advertising, one could view the commercials and ads that they feel apply to them. A very unique concept.

However I don’t know if I agree completely with the ethics of this new form of advertising. Advertisements are designed to catch people’s eyes and attention to products. It’s vital part of free trade and know people will try to block it out. To me this seems like an illegal form of censorship. I believe ads also represent freedom of speech. If we begin to block them out, I believe we will be violating the first amendment. I can see ad companies having issues with this concept and bringing this to the Federal Communications Commission (FCC). At the turn of the decade, I think the FCC will have its work cut out for itself and will have to lay down some guidelines for advertising and limiting advertising.

Comment on What’s to Come for Media Writers? by sferguson4

sferguson4 — Wed, 03 Dec 2008 17:03:33 +0000

The Gannett Journal blog post brings up some interesting considerations. Concerning the massive layoffs occurring at the largest newspaper chain in America really does beg the question of how much longer traditional print will remain in existence.
While johncannizzaro makes the argument that some readers may never switch to online media simply because of preference, we need only to look at historical instances where once popular forms of media were subsumed by newer and more convenient forms.

For example, the telegraph or the record player were once major commodities in their respective fields during their time. Anyone who wanted to communicate quickly used the telegraph to send their messages electronically. Likewise, the way people listened to purchased music was via the record player. When better forms of communication came along, however, such as the telephone and email, the telegraph slowly faded into obscurity until it disappeared entirely. Similarly, the invention of CDs and mp3 files has made record players obsolete; they are not even manufactured anymore for commercial use.

Perhaps newspapers will be slightly different. Maybe some people will never abandon this form of traditional media in favor of the newer, more convenient forms of information flow. But when taking into account the historical circumstances surrounding the telegraph and the record player, one could certainly argue otherwise.

Comment on What’s to Come for Media Writers? by ehighet

ehighet — Wed, 03 Dec 2008 17:00:50 +0000

This blog topic is extremely interesting to me. Our society is constantly changing and the future of the communication field is completely up in the air. By looking back to 10 years ago, the way which we receive news today has changed drastically. I thought that the story about Gannett newspapers and the massive layoffs that they are going right now was very interesting. In order to return their paper to prosperity, they are laying off the largest number of people in the newspaper industries history. This article reminded me of an article which I read this weekend in the New York Times. This article was titled Expert Opinions, From Neutral Observers. The article talks about the changing writing form for newspapers and how the New York Times needs to adapt. Now that broadcast news offer so much more opinion in their news stories, the New York Times needs to find the balance between offering enough opinion so that the reader feels that they are getting good enough news, but not enough opinion so that readers feel the news they are receiving is biased.
If you want to look at the New York Times article, the website is:http://www.nytimes.com/2008/11/30/opinion/30pubed.html?_r=1
Were living in such an interesting time, where so much is changing!